Trademark applications (and registrations) provide you with numerous to protect your business and investment; in realization they will become your most dear business asset. There the specific misconception that registering a company, purchasing the domain names and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the ability to stop others from via your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of this business’ offerings provides the legal specifics of policy. It is important that the range of goods and/or services that enterprise produces is correctly classified into one of the 45 separate categories you can get.
It is important to highlight that trademark objection reply filing online applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the company and business conception within australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval being the exclusive user for this specified trademark for the range of goods and services requested for under the application.